Program description

Specialized training programs are designed to enhance corporate communications and media relations skills, strengthen stakeholder engagement, and build a positive organizational image. These programs also focus on effective media relations and the strategic use of digital platforms to support organizational communication objectives.

Corporate Communications and Media

Free
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Purpose(s)

  • Develop corporate communications and media relations skills.
  • Enhance the ability to develop effective communication messages and media content.
  • Build and manage a positive organizational image and reputation.
  • Strengthen media engagement and media relations skills.
  • Foster effective communication and engagement with stakeholders.

Course Curriculum

Public Relations and Media Management

Media Crisis Management

Protocol, Ceremonial Etiquette, and VIP Relations

Drafting Official Correspondence and Business Communications

Event, Exhibition, and Conference Management and Organization

Event Marketing

Media Campaign Planning and Development

Communication Strategies in Public Relations

Media Relations and Engagement

Protocol and Ceremonial Practices in Public Relations

Press Conference Planning and Management

Essential Skills of an Effective Broadcaster and Presenter

Target Audience

  • All public- and private-sector employees interested in participating.
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